Business Conferencing Solutions Blog

Huge Fines Underscore Compliance Training Need – Infographic

April 26, 2012 By Leave a Comment

Got compliance training on your mind? You might after seeing this Dell infographic. Not only does well-executed compliance training help protect customers and clients, it also protects your business from investigations, business interruptions, and fines. From human resources to pollution to fraud, don’t let violations cost you time or money. Budget-friendly training options like webinars (live streaming or archived) and conference calls make it easier to put compliance training at the top of the to-do list.

And, yes, this compliance infographic does focus on big-name companies with big-time revenue—but start-ups and small businesses are just as responsible for following compliance regulations!

 

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Non-Profits – How to Lower Costs and Connect with People

April 19, 2012 By Leave a Comment

Do you manage or direct a non-profit? Do you passionately support a particular cause, whether it’s cancer awareness or alcohol addiction help? Then you know that keeping costs low while obtaining donations—which was never a cake walk to begin with—is getting even tougher. That makes it more important than ever for charities and community organizations to connect with potential donors and volunteers in a cost-effective way. Here are ways your group can still lend a hand while lowering costs:

Train like a pro.

Need to train a new volunteer on how to interact with a foreign culture? Does the current staff need a refresher on how to build confidence in the young kids they’re charged with mentoring? Whatever your training needs, consider using a webinar format:

  • It’s cheap. In a world where it seems like funding is decreasing and the price of everything is rising, it’s mission critical to keep an eye on expenses. One way to save on training costs (like gas or facility rental) is with a webcasting platform. This option allows you to deliver targeted training to anyone, anywhere at a price that’s surprisingly affordable.
  • It’s convenient. Chances are good that your volunteers are busy people. Archived webinars are a smart way to deliver training that fits into each team member’s schedule. They can view a session during a morning workout or after the kids go to bed.

Connect with potential donors.

Human stories are at the heart of every community or charity group. It’s the infant who lost his life to a genetic disorder. Or the grandmother who volunteered to mentor kids in need. Non-profits have so many cost-effective tools to share those stories with potential donors:

  • Interview people who’ve benefited from your services, and share it via live streaming webcasting or archived webcasts.
  • Engage with faraway donors via teleconferencing.
  • Post photos of your volunteers hard at work via social networks like Twitter or Facebook.
  • Blog about what’s going on in the organization. You might share news, updates, or even highlights from fundraising events or other activities. In addition to helping you connect with people, a well-planned social media strategy can put a nice dent into marketing costs.

What tips can you share to help other non-profits connect with others while lowering costs?

Image courtesy of Renjith Krishnan/FreeDigitalPhotos.net.

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Cure for the Common Webinar – Tips for Training, Selling and More

March 1, 2012 By Leave a Comment

Business training webinar

You are on a webinar mission. It might be to produce a compliance training webinar for administrative staff. Or it could be to generate a webinar that launches the company’s latest service. No matter what your purpose is, one thing is clear: your webinar needs to produce results. Here are the most common symptoms of a ho-hum webinar and the cures to get it back on the path to health—and measurable results:

Symptom: Too Glitchy. You can probably get away with a glitch during a webinar, but if it starts multiplying, you’re in trouble. The single simplest thing you can do to deliver an effective message is make sure you (as well as co-presenters) understand how to use the webinar platform. Choose a quality webinar vender, and then run through the presentation before the event, several times if necessary.

Symptom: Too Pitchy. No, not in an American Idol or The Voice kind of way. Even if you’re presenting a sales webinar, the hard sell can be a big-time turn off, so don’t hit attendees with a call-to-action between every point. And, please, don’t disguise an honest-to-goodness sales webinar as an information piece, like a “How To…” or “Tips for…” Be forthcoming about the purpose of any webinar you put your name on.

Symptom: Too Darn Long. It doesn’t matter if it’s a corporate compliance training webinar or a sales presentation, keep an eye on the time. If the event was slated to last about 45 minutes, stick to it. Having a Q&A session at the end? Factor in time for that as well.

Symptom: Too Abstract. It’s perfectly fine to tell a decision maker that your service will raise their revenue. But it’s far better to show them. Always share the basics of any concept or service you’re selling—and then provide at least one concrete example that will have attendees perking up their eyes and ears.

Symptom: Too Busy. We’re not talking about you (although chances are you’re really busy). No, this is about your attendees or trainees. In fact, they’re so busy that live webinars may not suit their schedules. Expand the event’s audience and extend the life of the webinar by archiving it and making it available on demand. At minimum, use social networks like Facebook or Twitter to share webinar clips and highlights.

What’s been your experience with ho-hum webinars? What poor practices have you seen that left you yawning or watching the clock?

Image courtesy of jscreationzs/FreeDigitalPhotos.net.

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How to Generate Webinar Interest Using Social Media

January 19, 2012 By Leave a Comment

Webinar ChalkboardWhether you write a blog or connect on Twitter, you and other business pros know how valuable social media is for engaging with clients, investors, employees, and reporters. Social networks, like Facebook and LinkedIn, are affordable, efficient, and encourage sharing among others who may be outside your own network, making these tools an ideal way to generate interest in your webinar. Here’s how:

Invite: Some social networks, like Facebook and LinkedIn, provide the ability to create and promote events. And while most professionals use these tools for events of the face-to-face variety, you can leverage them for virtual events, like webinars, as well. For example, LinkedIn allows an attendee to share that he or she is attending a virtual event, plus it will post the webinar attendance in a status update after “I’m attending” on the event page is checked.

Tweet: Promote a webinar in a short (but tweet) way by using the microblogging social network to tweet links to a registration page or an event web page. Keep promotion consistent because tweets tend to have a short life span. Remember to create a hashtag to help followers stay up to date, and include that hashtag in all other promotional messages, whether it’s an email blast or a Facebook post.  

Promote: If you’re like many owners, managers, or entrepreneurs, you have a host of social media channels already at your fingertips. Log onto those company social network accounts and promote the event in posts and status updates. Also recruit internal brand ambassadors (the employees) to share event news on their company profiles, whether it’s on Facebook or LinkedIn.

Blog: Write a blog post about a topic pertaining to the upcoming webinar. It might be a brief preview of one of the main points or info reminding potential attendees why the virtual event will be worth their time. 

For a range of affordable and scalable webinar platforms, contact RollCall Business Conferencing. To learn more about using social media to build revenue, gather intelligence, engage customers, and manage online reputation, contact the team at our partner company, Social Strategy1.

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How to Use Social Media to Extend Webinar Reach

September 22, 2011 By Leave a Comment

How to Use Social Media to Extend Webinar Reach

Are you using live webinars to engage audiences and drive lead generation? If you are, then you know that a well-planned webinar shares targeted, relevant information, nurtures informative discussions, and allows attendees to get their questions answered real-time. But the value of that webinar doesn’t stop when the attendees log off. 

Use Social Media to Extend the Life and Value of a Recorded Webinar

Archived webinars and social media go together like mocha and latte. Not only does the webinar format lend itself to media-rich social media platforms, it offers an important added benefit: sharing and promoting archived webinars on social media boosts SEO. (For more info, check out this post from our partner company Social Strategy1: How Social Media Boosts SEO.)

Here are a few ways to use social media to share webinar clips or an entire event on social media:

  • Tweet the playback link so the live event attendees and followers can share the webinar with others.
  • Embed the full webinar or a clip on your Facebook Page.
  • Share the webinar on a site like YouTube or Vimeo.
  • Upload the event presentation to a sharing site such as Slideshare.
  • Post clips on the corporate blog with a link inviting viewers to watch the full archived event.  
  • Remind live event attendees and archive viewers to follow you for updates on Twitter or Facebook. If you created an event hashtag ask followers to use it when asking related questions or commenting on the event. Remember to monitor the hashtag—and respond to followers!

Extend the life of your webinar by using social media to share and connect. RollCall Business Conferencing provides the live streaming and on-demand webinar platforms you need to engage audiences and drive lead generation. Contact us to learn more.

To find out more about using social media to build your brand, chat with the team at our partner company Social Strategy1.

Image: sheelamohan / FreeDigitalPhotos.net

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