Got growth on your mind? Savvy entrepreneurs and small business decision makers understand that stagnation puts a stranglehold on enterprise. So if you’re thinking of growing your business, there are, at the most basic level, two ways to do it: make money and save money. And investing in the right tools, like web conferencing or conference calls, is an ideal way to accomplish both. So here is the small business pro’s quick guide to saving and making money:
Hire remote workers.
Don’t restrict your small business workforce to the talent in the surrounding towns or cities. Online tools and cloud computing make it surprisingly easy to assemble a remote workforce. Using tools like web conferencing, teleconferencing, and social media, businesses can affordably collaborate, connect, and engage talented employees with the ability to facilitate growth.
Streamline training.
Training takes up a good deal of time and resources, especially in heavily regulated industries, like health care or finance. One way to grow the bottom line is by reducing expensive training costs. Use live streaming or archived webinars to create a streamlined and consistent training experience across your organization.
Engage investors & clients.
Leverage the combined power of video and social media by sharing webinar clips on Facebook or tweeting links to “How-To” videos. Of course, sharing archived video via social networks places relevant content within easy reach of your immediate audience, but it also makes it simple for those viewers to share the video with other potential customers or investors. (Check out our partner company Social Strategy1 to find more tips for using social media to grow your business.)
Monetize content.
While free content has its place in marketing a small business, there’s also room for monetizing knowledge and insights. Share specialized events and education, like compliance training, with pay per view webcasting. Clients and prospects receive valuable, relevant information and you expand the bottom line with an additional revenue stream. Learn more in Va-Va-Voom Video Strategy – Monetize Video with Pay Per View Webcasting.
Get the tools that will help you make money and save money.
RollCall is a teleconferencing and web conferencing provider offering secure, reliable communication and collaboration tools, from reservation-free conference calls to enterprise-level web conferencing. Contact our team to find the tools that will help your small business save money, make money—and
Whether you write a blog or connect on Twitter, you and other business pros know how valuable social media is for engaging with clients, investors, employees, and reporters. Social networks, like Facebook and LinkedIn, are affordable, efficient, and encourage sharing among others who may be outside your own network, making these tools an ideal way to generate interest in your webinar. Here’s how: