Whether you write a blog or connect on Twitter, you and other business pros know how valuable social media is for engaging with clients, investors, employees, and reporters. Social networks, like Facebook and LinkedIn, are affordable, efficient, and encourage sharing among others who may be outside your own network, making these tools an ideal way to generate interest in your webinar. Here’s how:
Invite: Some social networks, like Facebook and LinkedIn, provide the ability to create and promote events. And while most professionals use these tools for events of the face-to-face variety, you can leverage them for virtual events, like webinars, as well. For example, LinkedIn allows an attendee to share that he or she is attending a virtual event, plus it will post the webinar attendance in a status update after “I’m attending” on the event page is checked.
Tweet: Promote a webinar in a short (but tweet) way by using the microblogging social network to tweet links to a registration page or an event web page. Keep promotion consistent because tweets tend to have a short life span. Remember to create a hashtag to help followers stay up to date, and include that hashtag in all other promotional messages, whether it’s an email blast or a Facebook post.
Promote: If you’re like many owners, managers, or entrepreneurs, you have a host of social media channels already at your fingertips. Log onto those company social network accounts and promote the event in posts and status updates. Also recruit internal brand ambassadors (the employees) to share event news on their company profiles, whether it’s on Facebook or LinkedIn.
Blog: Write a blog post about a topic pertaining to the upcoming webinar. It might be a brief preview of one of the main points or info reminding potential attendees why the virtual event will be worth their time.
For a range of affordable and scalable webinar platforms, contact RollCall Business Conferencing. To learn more about using social media to build revenue, gather intelligence, engage customers, and manage online reputation, contact the team at our partner company, Social Strategy1.
How valuable is collaborative content for your business? Very, according to a report by Gartner. The report suggests that social software and Web 2.0-based collaboration tools are no longer just for consumers. In business, they are empowering information workers, giving them more control over content creation, sharing and dissemination.
