Business Conferencing Solutions Blog

3 Ways a Webinar Can Impact Your Top Line

3 Ways a Webinar Can Impact Your Top Line this Quarter.

1. Generating Leads – Your webinar with RollCall can generate hundreds of leads. When you market your webinar through email marketing across your customer base, using a third party email list, Google Adwords, your website, blog and through Twitter, you can expect to attract hundreds of registrants. These registrants become warm leads you and your sales team can follow up with.

2. Reaching Your Buyers – Your audience has taken the time to sign up to learn more about your products and services, so your message is going to resonate with them. With their genuine interest, you have the opportunity to spend an hour showing yourself as a trusted subject matter expert and providing the attendees with valuable information.  It’s also good to provide a take away, like a whitepaper or research study or even a trial of your product or services as a ‘thank you’.

3. Building Partnerships – In age of the internet, it’s never been more important to establish credibility and build trust with customers and prospects.  In a webinar setting, your audience is engaged with you and your speakers.  So take the time to poll the audience, hold a Q&A, open the chat  function. Your sales team can build upon this relationship that has already been established. This intro becomes warm leads for your sales folks.  So, help your sales team reach out to these contacts and transform these valuable leads into profitable sales.

Get Your Webinar Started!  We’ll walk you through the DO’s and DO NOT’s and help you get your webinar set up.

Call RollCall to set up your webinar now.

Free Gift from RollCall @ APC Conference 4/14 in Jacksonville

24th Administrative Professionals Conference

Stop by our booth to meet Chris Overbay and me from RollCall and Stuart and Chrissy from OfficeArrow on Wednesday 4/14 at the 25th Administrative Professionals Conference at the Prime Obsorn Convention Center sponsored by the University of North Florida. Mention that you saw this post on our blog  and receive a special gift!

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Did you know that OfficeArrow’s Managing Editor, Chrissy Scivique, will be hosting a break-out session at the conference?  Make sure to check out “Doing More with Less:  Strategies for Improved Workplace Productivity”.  See the rest of the agenda and learn more about the 25th Annual Administrative Professionals Conference in Jacksonville on UNF’s site.


The Matter of Manners – Conference Call Etiquette Guidelines

Lady Gaga ring tones to the guy who talks with a mouthful of snack food, “etiquette impairment” is common during face-to-face meetings—it’s even more common during teleconferences, when even typically polite employees might not know what’s expected.

So how are we supposed to act during a conference call? The answer is, quite simply, do all the things your momma told you to do. Check out these guidelines for making your teleconferencing experience a well-mannered one.

  • Introduce yourself and the rest of the team as a matter of courtesy. In addition, cut down on in-call confusion by saying your name before you speak, such as “This is James” or “Nandini here.” After all, if you have trouble telling your own kids apart on the phone, you can’t expect the party on the other end of a conference call to recognize your team’s voices.
  • Be patient. When there’s a slow talker on the other end it can try the patience of the most serene team member. Remember, teleconferences can’t convey the nonverbal skills that provide important clues, such as the shifting, rustling audience that indicates, “It might be time for me to stop talking.” Allow the other person to finish his or her thoughts or find a tactful way to redirect the conversation.
  • Use legible documents. If you’re sharing documents, check them out before hand to make sure those on the other end can read them. Fuzzy documents are time-wasters, and sending them might be viewed as inconsiderate.
  • Don’t multi-task. Resist the urge to check in with the warehouse manager—or check the playoff scores—by turning cell phones, PDAs and other devices to silent. It will help you focus on the task at hand, and that just might make the call go a little bit faster.
  • Manners, please. Use the same manners you would if you were meeting face-to-face. That means don’t mumble, don’t interrupt, and don’t talk with your mouth full.

Spread the word by sharing a list of etiquette do’s and don’ts before the meeting. You can also extend a courtesy to the party on the other end by providing contact information for conference call customer support or cheat sheets that provide steps for what to do if the call is disconnected.

When you and your team are courteous and polite during a conference call, it won’t just make your mom happy, it might make the meeting more productive, and, in turn, more profitable—and who doesn’t want that?

Get a full list of web conferencing and conference call etiquette tips at OfficeArrow or check out conference call guidelines from RollCall.

How Valuable is Collaborative Content For Your Biz?

How valuable is collaborative content for your business?  Very, according to a report by Gartner.  The report suggests that social software and Web 2.0-based collaboration tools are no longer just for consumers. In business, they are empowering information workers, giving them more control over content creation, sharing and dissemination.

The Key Finding – the adoption of social software is being driven by end users and marketers. Wikis and blogs enable content creation, but can users manage content with them? Social software and other collaborative, Web 2.0-based content like webcasting is flourishing outside the scope of most organizations’ formal corporate content management strategies. At some point, businesses will need to manage this, using content management tools like RollCallTV.

Gartner’s assessment?   Content management is becoming part of a businesses’ infrastructure. Yet, at the same time, consumer and user-centered technologies are experiencing “grassroots” adoption in enterprises. Wikis, blogs, podcasts and instant messaging have become staples in most enterprises, especially as marketing tools or as means for communicating with customers, prospects, employees and partners. Social networking tools, such as Facebookand LinkedIn, are increasingly being used in business to support initiatives such as knowledge sharing, product announcements and brand promotion. However in most businesses today, all of this content creation and sharing is typically happening outside any formal content management strategy. Gartner’s report suggests that businesses often overlook ad hoc content and collaborative processes. Social software encourages informal collaborative activities that fall outside the traditional scope of transactional applications, formal workflows or engineered teams. Social software and Web 2.0-based collaboration tools are changing how we define content and, more importantly, how we will create, manage and share it in future. Web 2.0-based clients will become the user interface with content management solutions, fostering real-time content sharing, and delivering content to users in the context of their role or business process.  It’s these businesses which adopt such processes that will achieve significant growth in this next decade.

Has your business incorporated Web 2.0 based collaboration tools into your business process or sales functions?  If so, how has it been received?

RollCall Got A Make Over

RollCall's New WebsiteIt’s been in the works for a while and we’re delighted to unveil the new and improved RollCall website, which includes online demos of our hottest services – webcasting and streaming video, and RollCall’s TV Content Management System. 

The newly redesigned RollCall Business Conferencing Solutions website was created to provide our customers with tips like on the FAQ’s page and simple and intuitive user guides to help moderators and participants navigate through our web conferencing services, including DataXchange, Web presenter and PictureTalk.   Make sure to check out conference call etiquette – you’ll know who to share that with. 

We now also have a direct link out to this blog, so subscribe, because we’re going to be featuring all sort of interesting items, from employee highlights to product announcements and industry best practices.   Stay tuned for more features on the website coming soon!