You’ve got the product. You’ve got the fire in your belly. Now you need investors. If you’ve ever tried to obtain funding before, you know that it’s a challenge. In fact, EquityNet explains that Angels invest in only 10% of the investments they’re presented. What’s more, they spend an average of nearly 4 months conducting due diligence on the projects.
When potential investors do their homework, you need to be ready with answers. Here are 3 professional-level tools start-ups should consider to engage angels:
- Anytime video. From product demonstrations to a tour of the current production facility, video is a savvy way to provide some of the detailed information angels need to make a decision. Archive video online so the audience can view it on demand, or you might broadcast a live streaming event.
- All-the-time content. Whether you’ve scored a face-to-face meeting or connect via web conference, angel investors will want to review all the presented materials. From PowerPoint presentations to business plans, consider how you’ll share these materials in a professional and polished manner. For example, a white paper can easily be posted on your website.
- Real-time communication. When angel investors are going through due diligence they want answers ASAP. Communication tools like conference calls provide cash-conscious entrepreneurs with a super-affordable, easy-to-use, on-the-fly way to get investors the info they want.
Your idea isn’t ho-hum, so don’t communicate it in a ho-hum way. Media-rich content, from video to presentations, are a smart way to provide potential investors with the data and info they need to make an informed decision. As a bonus, enterprise-level tools, like RollCall’s Meet Me Conference Call and RollCall TV, convey the professional polish that says “I’m ready to grow—are you ready to grow with me?” Contact us to learn more!

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