Emails. Memos. Carrier pigeons. Is your corporate communications strategy still mired in old-school channels? It’s true that emails, memos, and, okay, maybe not the carrier pigeons, still have their place in the way management shares information with staff, but we have the technology to broadcast messages in new and engaging ways. In fact, the company town hall webcast is fast becoming an important way to share messages, whether the broadcast is local or global. Here are three powerful tools webcasting offers for company-wide town halls:

The Equipment

Webcasting is an ideal way to broadcast the town hall. But don’t let concerns about investing in pricey equipment stop you. Webcasting services provide the technology platform to get the job done without overhauling your network infrastructure or breaking your budget.

What’s more, some webcasting platforms do more than simply broadcast. Advanced systems offer a host of features, from interactive question and answer tools to chat features.

The right webcasting software will also offer easy-to-use interfaces, which means your staff won’t need advanced IT degrees to communicate smoothly and effectively.

The Feedback

Maybe it took every ounce of your persuasive power to convince your CEO of the value of webcasting a company-wide town hall. Perhaps your communications staff invested weekend and evening hours to make sure the message hit just the right tone. With all the time and resources you’ve put into the town hall, you need to make sure the message is understood.

A comprehensive webcasting platform will give you the tools needed to accurately assess whether the message was on target. Did it achieve the professional quality of one of Apple’s legendary presentations? Or was it the largest snoozefest in company history? Feedback reporting gives you the info you need to ensure future broadcasts are a success.

The Playback

For all the benefits of live webcasts, it’s smart communications strategy to make those town halls available on demand, especially if the audience spans several time zones. After all, the idea is to get stakeholders on board with your message—not have them grumbling about their 9:00 p.m. start time. A full-service webcasting platform allows you to archive messages so they can be viewed anytime.

When it’s time to leverage the power of live webcasting for your town hall event, contact the RollCall team of experts.