Webcasting for a Better Bottom Line July 18, 2010
Perhaps the CEO’s email to the staff just didn’t convey the urgency that a certain situation warranted. Maybe your employees just couldn’t decipher the training manual for the new customer care initiative. How much money does your firm lose every year to miscommunication? While it can be tough to come up with a definitive number, you can be sure that communication fails are slowly chipping away at potential profit.
But you don’t have to throw up your hands in despair. Webcasting is a smart and reliable way to reduce those miscommunication mishaps that chip away at the bottom line you work so hard to build. Here are three ways to webcast your way to crystal-clear communication:
- Training new hires – If you’ve got 100 retail locations, you may have as many as 100 different people training new team members on anything from answering customer calls to assembling store shelves. Getting each trainer to provide the same instruction the same way to every single new staff member is about as easy as getting a dozen toddlers to sit still for a group photo. Cut down on miscommunication and create a consistent message by providing training via webcasting.
- Conveying compliance – Training isn’t just for staff newbies. Whether you operate a string of East Coast warehouses or a multimillion-dollar medical practice, compliance is part of your daily vocabulary. Not only does compliance training ensure safety or privacy for employees and clients, it also saves money in fines and penalties. Webcasting delivers and reinforces the messages that help you maintain compliance, no matter which alphabet soup organization you answer to—from OSHA to HIPAA.
- Crisis communication – A string of hotels affected by the Gulf Coast oil spill. A retail chain plagued by layoff rumors. Nowhere is miscommunication more damaging than during difficult times. In fact, there are times when the ability to deliver the right message to the right people can impact everything from employee morale to stock prices. Webcasting allows you to tailor crisis communications to any type and size of audience, whether it’s the Saratoga sales staff or entire European operations.
Stop losing money to miscommunication. Contact the team at RollCall to learn how their best-in-class webcasting technology and excellent customer service can help you prevent the miscommunication that’s dinging your bottom line.

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