Want to make yourself a more valuable employee? Conventional wisdom says there are two ways to accomplish that: make money or save money.  One way for you to save the company money—one that’s often overlooked—is by finding a more cost-effective way to communicate internally. From training and development to investor relations and company-wide messages, here [...]

Keep ‘em interested. Keep ‘em talking. Engagement has become a watchword in the social media world. Yet engagement is also a gotta-have component of an effective webinar. Your message will be successful if the audience is interested and participatory. Unfortunately, the webinar format can make engagement a challenge because presenters can’t see the yawns and [...]

Time wasters. Every office has them. Some of them, like watching Susan Boyle on YouTube or debating the college football pool, are of our own making. Others, however, are a product of processes that could be improved. Whether you’re in charge of product development or manage the PR team, you know how frustrating those inefficient [...]

Halloween is still two months away but already creepy masks and frightening costumes are  making their way onto end caps and POP displays everywhere. Unfortunately, scary webinars can happen any time of year. If you’re charged with delivering a webinar, beware of these things that can frighten off your target audience:
Beware of the Unknown
So you’ve [...]